Data.
Knowledge.
Insight.
Action.
What We Do
We provide Data and intelligence that Informs business strategy across Africa
The lack of reliable and accessible data in Africa can have a significant negative impact on a company’s overall business strategy. Without accurate data, companies are unable to make informed decisions about where to allocate their marketing spend and which channels to use to reach their target audience. We can help.
We identify your target audience to Inform marketing spend and optimize ROI
Combining our team’s more than 50 years of African experience, we layer proprietary data, open source data, operational insight and market knowledge to steer our customers spend for measurable returns.
Identify, track and intercept the persona’s you are targeting
We provide detailed persona mapping, to Inform interception points for brands. We connect each point, with execution options to deliver end to end, measurable marketing campaigns.
How We Do It
Through strategic partnerships and years of operating on the African continent, Informed Media assimilates unique data assets.
We combine data with knowledge to create deep insights into each country, market, industry, segment and persona.
We then piece together a consumer journey that enables brands to intelligently engage with their target audiences in a cost effective way, across multiple geographies and media platforms.
About Us
Our founders have spent more than 50 years operating, managing and consulting to businesses across 20 markets in Africa and the Middle East. Serial Entrepreneurs, they identified a chronic void of reliable and accessible data for businesses operating in, and entering into African markets. Leveraging continental partnerships and the latest in smart technologies we strive to embed years of knowledge into digitized insights, overlayed with updated relevant data assets, for clear actionable outcomes. Although our products and services are industry agnostic, our core competency industries include: Outdoor and Digital Media, FMCG, Gaming, Telco, Mobile Money, Beverages, Cement
Updates
InfoMedia launches “BlindSpot”. Designed to help companies identify their product availability and distribution weaknesses / opportunities across densely populated markets in Africa.
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Informed Media 